Daily was founded with one simple goal: to make good hair healthy again. As we have navigated the natural beauty industry, our company has adopted the mission of proving a few common misconceptions totally FALSE. These misbeliefs include but are not limited to:

- Natural beauty products “don’t work”
- Heavily processed chemicals are necessary to make a product “marketable”
- Testing on animals is a necessary evil. After all, it’s better them than us, right?